The journey began in 1972 when 10-year-old David Levy had his first encounter with cannabis. His older brother, in a moment of sibling mischief, introduced him to a joint to ensure he wouldn’t tattle to their parents. While not exactly age-appropriate, it was the '70s, a time of experimentation and cultural shifts. From that moment, David fell in love with cannabis.
David’s appreciation for the finer things in life—whether food, clothes, cars, or cannabis—began early. Fast forward over 45 years and several successful business ventures in auctioneering and finance, David decided to channel his passion into founding a premium cannabis company. In 2017, along with a group of like-minded friends, Classic Roots Farm was born with one mission: to cultivate the highest-quality flower possible.
The Pursuit of Excellence
From the start, the team at Classic Roots was clear about their goal: produce exceptional cannabis. The big question was how. To find answers, David and his co-founders toured facilities in California and Colorado, immersing themselves in best practices. They concluded that success boiled down to three key elements: the facility, the people, and the synergy between clean cultivation practices and elite genetics.
Building the Foundation
No corners were cut in building the Classic Roots facility. Every square inch was meticulously planned, with no expense spared in the pursuit of perfection. Equally important was assembling the right team. It wasn’t just about hiring the best—it was about placing them in roles where their skills could shine, equipped with the tools to succeed.
Today, Classic Roots Farm boasts an exceptional leadership team, each bringing unique expertise:
Jen Pomante, VP of Cultivation: A former culinary chef and MMA fighter, Jen brings a unique perspective and passion for cannabis to her role.
Rich Southwell, VP of Post-Harvest: With a background in the casino industry and over 15 years of cannabis-growing experience, Rich ensures consistency and precision.
Chase Pierson, VP of Finance: A University of Chicago finance graduate, Chase provides the strategic financial leadership to keep Classic Roots thriving.
Jill Gilpin, VP of Sales & Marketing: A former elementary school teacher, Jill has transitioned her skills into building meaningful connections and driving sales.
This diverse team shares a unified vision: crafting unparalleled cannabis for Michigan.
The Genetics That Define Us
At Classic Roots Farm, the journey to excellence doesn’t stop at the facility or the team—it extends to genetics. Before launching commercial operations, the team embarked on an intensive search for top-tier genetics, dedicating time to seed popping and phenotype hunting. This meticulous process remains central to Classic Roots’ approach, with 10% of the canopy continuously allocated to finding and refining unique strains. The result is a lineup of exceptional strains that showcase the team’s dedication and passion.
A Commitment to Quality
The Classic Roots Farm story is far from over. The team’s relentless pursuit of excellence drives them to innovate, learn, and grow every day. At Classic Roots, it’s about more than just cannabis—it’s about love for the craft. Every gram reflects genuine passion, care, and heart.
When you consume a Classic Roots product, you’re not just enjoying cannabis—you’re experiencing a labor of love, grown with Michigan pride and an unwavering commitment to quality.
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